Giphy, the online database and search engine for GIFs, has become one of the most popular ways to communicate on the internet. But did you know that you can also use Giphy to improve customer engagement?
What is Giphy?
Giphy is a search engine for GIFs, which are short, typically animated images. The site was created in 2013 by Alex Chung and Jace Cooke while they were working at Fridge, an app startup. In 2015, Giphy was acquired by Facebook for $300 million. Today, it is one of the largest repositories of GIFs on the internet, with over 200 million daily users.
Giphy lets you search for GIFs by keyword, and you can also browse through trending GIFs and categories. When you find a GIF that you like, you can share it on social media or embed it on your website. You can also create your own GIFs using the Giphy app.
Giphy is a great way to add some personality to your communication and make your customer engagement more fun and engaging. Here are some tips on how to use Giphy in your Facebook Messenger marketing:
1. Use relevant keywords when searching for GIFs. This will help you find the perfect GIF for your message.
2. Browse through the trending GIFs to see what’s popular at the moment.
3. Check out the different categories to find GIFs that fit your brand tone and messaging.
4. Use Giphy to create your own branded GIFs that you can use in your marketing messages.
How to Use Giphy on Facebook Messenger
Giphy can be used for customer engagement in a number of ways. Here are some tips:
-Use Giphy to create custom GIFs for your brand. This is a great way to showoff your products or services in a fun and engaging way.
– Use Giphy to create GIFs that express your brand’s personality. This is a great way to connect with your customers on a more personal level.
– Use Giphy to create GIFs that are relevant to your industry. This is a great way to educate your customers about your industry and show them that you’re an expert in your field.
– Use Giphy to create GIFs that are relevant to current events. This is a great way to stay top of mind with your customers and keep them up-to-date on what’s going on in the world.
The Benefits of Using Giphy
Giphy is a short video and image search engine that allows you to find the perfect reaction GIFs and videos to express what you’re feeling. You can use Giphy to communicate with your customers on a more personal level, making your brand more relatable. In addition, Giphy can help you increase customer engagement and loyalty.
It’s Fun and Engaging
Giphy is a fun and engaging way to connect with your customers. With Giphy, you can send GIFs, stickers, and images to your customers through Facebook Messenger. This can help you add a personal touch to your customer service and make your customers feel appreciated. Additionally, using Giphy can help you build a rapport with your customers and make them more likely to return to your business in the future.
It’s Personal and Humanizes your Brand
Giphy puts a human face on your brand and allows you to connect with customers on a personal level. It helps customers see your company as more than just a logo or product, but as a real group of people who are passionate about what they do.
Giphy also allows you to show some personality and have some fun with your brand. Customers appreciate companies that don’t take themselves too seriously and can laugh at themselves. Giphy provides an easy way to add personality to your brand without coming across as unprofessional.
Lastly, using Giphy can help you build a stronger emotional connection with your customers. Emotional connections are critical for customer retention and loyalty. When customers feel connected to your brand, they’re more likely to keep coming back, even if there are cheaper alternatives available.
It’s a Great Way to Show Your Brand’s Personality
Giphy allows users to search from millions of GIFs and share them on almost any digital platform. But, did you know that you can also use Giphy for customer engagement?
That’s right! With Giphy, you can add a fun and engaging element to your customer service interactions. Not only that, but you can also use Giphy to create more personal connections with your customers.
Here are just a few ways that you can use Giphy for customer engagement:
1. Use Giphy to add personality to your customer service interactions.
2. Use Giphy to make your customers smile.
3. Use Giphy to show your appreciation for your customers.
4. Use Giphy to create more personal connections with your customers.
How to Use Giphy for Customer Engagement
Giphy is a powerful asset for customer engagement. With over 200 million daily active users, Giphy is the world’s largest library of animated GIFs. These GIFs can be used to express emotions, show reactions, and even provide support.
Use it in Your Customer Service Messages
If you’re not using Giphy in your customer service messages, you’re missing out on a valuable opportunity to engage with your customers.
Giphy is a search engine for GIFs, which are short, looping videos that are perfect for expressing emotion or adding some fun and personality to your messages. You can use Giphy to find the perfect GIF for any situation, and then insert it into your message with just a few clicks.
GIFs can be a great way to inject some personality into your customer service messages, and they can also help you better express yourself when words alone aren’t enough. For example, if a customer is having a problem that you can’t immediately solve, sending them a sympathetic GIF can let them know that you understand their frustration and you’re doing everything you can to help them.
If you’re not sure how to get started with using Giphy in your customer service messages, here are a few tips:
1. Use keywords to find the perfect GIF: When you use Giphy’s search engine, you can search for GIFs by keyword. So if you’re looking for a sympathy GIF, searching for “sympathy” or “sorry” will give you a variety of options to choose from.
2. Find the right tone: Not all GIFs are appropriate for all situations. Be mindful of the overall tone of your conversation with the customer, and choose a GIF that matches that tone. If you’re not sure what kind of GIF to use, err on the side of caution and Stick with somethingneutral or positive. You don’t want to accidentally offend or frustrate a customer with an inappropriate GIF.
3: Use sparingly: It’s important to remember that not every message needs a GIF. In fact, using too many GIFs in your messages can come across as try-hard or unprofessional. So Use them sparingly and only when they genuinely add something to the message. A good rule of thumb is to limit yourself to one GIF per message.
Use it in Your Marketing Campaigns
Giphy can be a fun and creative way to engage with your customers. You can use it in a number of ways, such as:
-Including a gif in an email campaign
-Using a gif in a social media post
-Creating a gif for your website or blog
– Adding a gif to your company’s facebook page
Giphy is a great way to add some personality to your marketing campaigns and make your brand more relatable to your customers.
Use it in Your Social Media Posts
Giphy can be used for customer engagement in a number of ways, but one of the most effective is through social media posts. Adding a relevant and entertaining gif to your post can help to break up the monotony of traditional text-based posts, and can also help to capture the attention of scrollers. When using giphy in your posts, it’s important to ensure that the gif is relevant to the topic at hand and that it is also appropriate for your brand voice. For example, a law firm would not want to use a silly or irreverent gif in their social media posts.
Conclusion
In conclusion, we have seen that Giphy can be a powerful customer engagement tool, particularly when used in Facebook Messenger. When used strategically, Giphy can help you create more personalized and engaging customer experiences. If you’re not using Giphy in your Messenger marketing yet, we recommend giving it a try!
